They taste like they were handcrafted by a cowboy with a PhD in snackology. The honey BBQ flavor is perfectly balanced. Not too sweet, not too smoky. It’s like the beef equivalent of that friend who brings snacks to the road trip and has great music taste. Basically, a legend. Bought these thinking they’d be a decent snack, and now I’m plotting how to hoard them from my kids. They’re that good.